How Sawtooth Transformed My Bakery’s Brand Identity

A Font That Speaks Volumes

When I first started working on my bakery’s rebrand, I knew one thing for sure: the font we used had to reflect our personality. We’re a small, family-run business that values tradition and creativity, but we also wanted to stand out in a crowded market. That’s when I discovered Sawtooth. It wasn’t just another display font—it was a character with a voice, and it fit our brand like a perfectly baked croissant.